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FastEye Pages Review – Building UltraFast and High Converting Landing Pages


Sometimes, all you need is one high converting landing page to bring in the big bucks.

Here’s the proof.

Conversion Rate Experts generated $1,000,000 million for Moz with a single landing page, an enticing call to action, and a few emails.

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Even if you don’t generate that amount of revenue, a high converting landing page can be the foundation of a successful online business. In this guide, I will dig into the elements of successful landing pages and show you how to create landing pages that convert well, every time.

The FastEye Review guide will cover:

  • Understanding Landing Pages
  • Conducting Market Research
  • Designing Your Landing Page
  • The Psychology of Color
  • How to Increase Your Landing Page Conversion Rate

Let’s dive in…

Understanding Landing Pages

Marketers spend a lot of time driving traffic to their website and blog pages with the hope that the target audience will join the opt-in process. But, if these destinations don’t entice prospective customers into your sales funnel and educate and convert them into customers, you are wasting your time.

That’s why landing pages are so important and designing a great landing page takes more than slapping on graphics, text and a call-to-action (CTA) button.

Let’s start with the basics:

What is a landing page? A landing page is any webpage where you send visitors, in order to initiate a conversation and close a deal.

Effective landing pages are often standalone web pages with a single focus; a call to action pointed at your target audience. Hopefully this is a lead magnet for you.

You absolutely need to make the landing page a positive user experience to get a higher conversion on email marketing.

According to The Landing Page Course“Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”

You can use a landing page for almost any purpose – to capture email leads, sell a product, invite people to a conference or webinar, make an announcement or offer a discount … the choice is yours. But, that purpose needs to be clear and linked to an appropriate call-to-action, as this example from Yellow Pages shows:

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Why you need a landing page: According to Hubspot, 48% of marketers craft a new landing page for each campaign.

Every online business has a specific reason why they need a landing page, but here it is in a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.

Here are some of the main benefits that you can gain for your online business by using specific landing pages for your marketing campaigns:

1. Promote a positive first impression: An eye tracking study highlighted by Conversion XL shows that it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression.

In fact, that time could be even shorter. Ion Interactive says people form impressions in just 1/20th of a second.

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In other words, people won’t stay long on your site, so first impressions count. Landing pages can help you appeal to your audience, so that they will want to stick around and make the switch from reader to customer.

Help Scout’s landing page piques my interest and makes me want to try their service. That’s the impact of a great landing page design that leads to a simple contact form or subscription form.

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2. Take advantage of trust elements: Did you know that images, videos and graphics can attract your visitors and persuade them emotionally to take action? That’s because 40% of people respond better to visual information than to text. It makes for a positive user experience.

I’ve seen tremendous results with a hand-crafted illustration for my eCover Wizard Pro Review.

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And, adding images to my Advanced Guides Series has had spectacular results, with over a million unique visitors from Google alone.

3. Increase the conversion rate: It’s easier to capture email leads from a well-designed landing page than from a typical blog or site where the singular goal is higher conversion to a subscription form.

That’s because while your blog may focus on highlighting popular posts, gathering email subscribers or recommending affiliate products, a landing page has only ONE purpose.

Some landing pages don’t even have navigation elements, in an effort to reduce distractions. An example is this landing page from Jonathan Mead, founder of Paid To Exist.

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If you want to create a high converting landing page, you have several options:

Text-only landing page: Most online marketers prefer to use copy that is primarily text-based for their landing pages. They don’t include videos or large graphics. just a couple of images to appeal to the section of your brain that processes visual information.

Since page load time affects Google rankings, the major advantage of a text-based landing page is speed for a positive user experience.

A text-based landing page will deliver quickly on what the headline promises. Copyblogger is a typical example:

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Copyblogger uses a CTA button instead of a text link, which is something that I do on my own site to make the CTA obvious and attractive.

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Video landing page: According to eWeek, online video platform revenue is projected to top $800 million by 2019, as YouTube, Vimeo and other video sites become more popular.

As recent research shows, one-third of all online activity is people watching videoand it’s a great way to help them understand your products or service. That’s why you should consider adding video to your landing page. Many successful internet marketers are already doing this.

Here’s a video landing page from Blog Tyrant. This is his About page, but it’s cleverly designed to build his personal brand AND his email list.

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No matter what your product or service is, adding a short video that walks the prospect/customer through your offer will improve your conversions as long as the opt-in process is simple too.

The benefits of using videos on your landing page are:

  1. Retention: A valuable video will inspire people to stay longer on your page, allowing your message to penetrate.
  1. Increased trust: Videos give your product life and a voice, increasing trust.
  1. Meeting customer preference: Unbounce found that many people prefer to watch a 5-minute video rather than read an article. If you give people what they want, your landing page will convert better.

You will need a catchy call-to-action as part of your video. Here’s an example from Derek Halpern.

 

Videos can also show prospects how your product works, which is a must if it needs to be installed or configured. For example, when you visit Long Tail Pro, you automatically watch the video to learn what the keyword software can do for you and how to use it.

 

Keep your landing page video short and useful, because desktop viewers tend to stick with videos for less than 5 minutes. In contrast, iPad video viewers stay and watch a video for up to 5 minutes.

Note: Sometimes you can have a hybrid landing page, where more than one element is used in the copy. A landing page builder can help you with ideas for this.

Long or short copy? Should landing page copy be long or short? It depends on the page. It’s common to find long copy landing pages in the internet marketing industry. It’s a great format when you’re trying to showcase the benefits of your products or service in order to close a sale.

On the other hand, if the aim of your landing page is just to request someone’s email address in exchange for your free report, your copy and page can be short to enhance the user experience, get more consumers to jump into the opt-in process and have more subscription forms completed.

A typical example of a short copy landing page is Quicksprout. It currently converts at 67.2%, because I only ask for people’s URL.

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My personal opinion is that you should test both types of copy and make your own decision.

Conversion Verve conducted A/B tests on short and long copy landing pages. In the study, they found that short copy yields great results when there is little commitment on the part of the customer/visitor and little risk related to the conversion goal.

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On the other hand, long landing page copy works well when the offer requires a high level of scrutiny, a higher level of commitment and there is greater perceived risk for the conversion goal. Or, as I often say, “the bigger the ask, the longer the page.”

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If you’re selling a premium package at $1,997, you need to give plenty of reasons why someone should fill out the subscription form and spend money on your product.

Examples of good and bad landing pages: How do you tell a good landing page from a bad one? I think it all boils down to the purpose it fulfills. If the landing page can seamlessly solve the reader’s problem, then it’s good.

But, if it doesn’t satisfy the end-user, it’s an awful landing page. That’s not just about the copy, but the placement of your CTA button, the color and ease of navigation. If you want visitors to convert, don’t make them search.

Let’s dissect a few landing page examples:

Example #1: When I searched for “military training kits” (without quotes) in Google, I decided to click the first two organic results to see which one had the better landing page. I was looking for a tactical training kit that’s affordable, easy to order and fun to use. The first landing page I discovered was Govx and it’s a pretty good page.

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Why is this landing page good? People who search for a particular keyword are very targeted.

When I arrived at the site, I immediately saw the tactical training kit that I wanted to buy. That was a plus.

Another good thing about this landing page is that the items are on the left hand side.

Since people read in an F-shaped pattern, I saw the items before I could be distracted.

The only negative was the call-to-action. The page didn’t do enough to interest me in becoming a member or joining a training class. However, the huge product discount offered could make up for this.

 

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