Menu

Blue Sky

Share to be Shared

AdBuddy Review & Discount - Smartest Ad Builder Review Yet!

Recently, I was advising a potential client about their online advertising strategy.

As I started listing the steps we take to build a profitable campaign, I realized it would be helpful to share our methodology with other  people, so I’ve decided to post AdBuddy Review here on the blog.

 

Step 1. Identify Your Ideal Customer

The first step is to identify whom you want to target. Who are your ideal customers, and how can you reach them online?

Ask such questions as:

  • What keywords are they searching?
  • What websites are they visiting?
  • What are their demographics and psychographics (interests and beliefs)?
  • What are their hopes, desires, fears?

Based on these questions, create a customer persona (or “avatar”) representing your ideal customer. If you are targeting multiple customer segments, then create multiple personas.

Imagine that you’ll be advertising to 1 person.

 

Step 2. Research Your Competition

Next, research your competition to find shortcuts to success, while minimizing risk of failure.

Ask questions, such as:

  • What types of products are selling best, and at what price points?
  • What traffic sources are competitors using to acquire customers?
  • Are your competitors using paid advertising? And if so, what ad outlets?
  • What keywords are they advertising on?
  • What websites are they buying ads on?
  • What are your competitors’ selling points?
  • How are their marketing funnels structured?

 

Step 3. Know Your Numbers

Before you create your ad campaign, start with the end in mind. What’s your goal for the campaign? What metrics will you use to judge the success of your initial test?

Questions to ask include:

  • What’s your target cost per sale?
  • How much will traffic cost?
  • What are reasonable conversion rates to expect?

Based on these questions, you’ll prepare your ad campaign.

 

Step 4. Prepare Your Campaign

Before you create the actual ad campaign, you’ll want to take a close look at your offer.

For example, let’s say you’re planning to advertise a product, and you learned that traffic is going to be more expensive than you expected. In that case, you’ll probably want to test a higher price point. And that means you’ll probably want to bulk up your offer to substantiate the higher selling price.

Then, once you’ve finalized your offer, it’s time to develop your advertising campaign, including ads and landing page copy.

(I realize I’m skipping over the process of Refresh-En Review. Copy the most critical part of an ad campaign, but I don’t have time to provide an in-depth copywriting lesson without making this a never-ending post…)

 

Step 5. Initial Testing

The next step is to do an initial test campaign. During this step, you’re trying to figure out whether people will buy your product (or take whatever action you want them to take). Refer back to the metrics you laid out in Step 3.

Our favorite place to test offers is Google AdWords search advertising, assuming there’s search volume for your category of product. But if people aren’t searching for what you’re offering, that’s OK — you’ll test with display advertising, either on Google Display Network, Facebook, or other ad outlets.

I recommend you focus on testing 1 traffic source at a time.

How much money do you need to allocate to the test ad budget?  The answer varies, but as a rule of thumb we like to get a few hundred clicks from each keyword or placement before declaring it a loser.  But even that is a pretty small sample.

If your test bombs, go back to the drawing table and either re-work your offer, your sales copy, or test new traffic. If your test shows some signs of life, move on to Step 6.

 

Step 6. Optimization

Sometimes a campaign is profitable right out of the gate. But more often than not, you’ll need to do continual testing to get to profitability.

In order to reach profitability,  you’ll want to focus on 2 things:

1) Improving conversion rates by testing your pricing, offer, social proof, guarantee, headlines, adding email follow up, etc

2) Increasing your average customer value by testing adding upsells and  offering additional products and services to your new customers

Your overall goal during the optimization phase is to increase your most important metric, your Earnings Per Click (EPC).

 

Step 7. Scaling It Up

At this stage, your campaign is profitable. Congratulations!

Now it’s time to expand and scale it up.

One way to expand is to get as much traffic as you can from the original source. In addition, you’ll want to expand to other traffic sources, so you don’t become reliant on that 1 source.

By the way, you don’t really move from VidSite Pro Review… instead, you’ll want to be continually focused on both Step 6 and Step 7.  That’s because the higher you can increase your EPC, the more traffic you’ll be able to buy. When you double your EPC,  you’re often able to buy much more than double the traffic.

 

This is the 7-step process we’ve used to create several profitable ad campaigns over the years.  Use it — it works!

https://www.mainstreetroi.com/wp-content/uploads/2012/04/Pete-signature.png

P.S. We’re considering creating a report, webinar or course that goes into more detail about these concepts, and I’d love to get your feedback. If you have a question, post it below and I’ll reply as soon as I can.

Step-by-step instructions: How to spend your first $100 on Facebook in 10 simple steps

When you first start out with Facebook ads, it’s best to dip your toes in with a fairly small budget and gradually ramp up as you find your sweet spot.

This was my approach when I first started out. I didn’t spend $3,000,000 on Facebook ads right away. I started with just $100 in my first month.

My budget scaled alongside my learnings and results. The more I learned, the better results I saw, and the more budget I’d invest. In month two, I spent $400. Eventually, I ramped up to $100,000+ budget per month.

Below I’ll walk you through 11 steps to get going with Facebook ads (and how to spend your first $100).

Step 1: Head to Facebook Ads Manager

Open up Facebook Ads Manager to get started with creating your ads.

Once Facebook Ads Manager loads, you’ll be able to get started building your first ads.

Step 2: Choose your objective

What do you want your ads to do? Drive traffic, build brand awareness, increase conversions? You’ll need to choose an objective. Facebook offers 11 options split across three key objectives:

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-traffic.png

  • Awareness: Objectives that generate interest in your product or service
  • Consideration: Objectives that get people to start thinking about your business, or look for more information about your business
  • Conversion: Objectives that encourage people interested in your business to purchase or use your product or service

Choose Traffic (under "Consideration") first. You can do website conversion, but I’d wait. Remember, our goal is to keep your first $100 as simple as possible and get a ROI.

With only $100 to spend, you’ll struggle to generate enough brand awareness to drive returns. And conversion-focused ads won’t prove cost-effective either.

You also need to give your campaign a name. Choose something easy and memorable so you can easily identify it in the future.

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-traffic2.png

Facebook recently added the ability to split test ads, which enables you to test advert sets against each other to understand which ads give you the best results. But for your first $100, don’t worry about split testing. Keep it simple.

Note: Do not buy likes. I hate when people brag about how many likes their fan page has. Likes don’t mean much, because Facebook controls communication with your customer(this is why “Boosted” posts have become such a money-driver for Facebook).

When you write Facebook posts you have almost no say on how many people it will reach. It makes sense to create a free fan page and promote it — but don’t spend money towards it in the beginning.

Step 3: Choose your audience

Once your objective is set, you choose the audience you’d like to target with your advert.

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-settings.png

One of the most important things to look out for on this page is the audience size gauge.

You want to aim specific, not broad.

Somewhere in the middle of the green section of the dial below is the sweet spot.

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-audiencemeter.png

When I first started advertising AppSumo and Monthly1K, I tried to target audiences with less than 10,000 people.

The more specific your target group, the more likely you are to have a higher CTR. Plus, the more likely you’ll convert a clicking user to email subscriber (or buying customer) down the line.

One “red herring” to watch for is cost per click (CPC). Anyone who brags about paying an insanely low CPC is likely getting a horrible ROI. The key is balance.

How to define your target audience

Facebook provides a ton of options to customize your audience, including:

  • Location
  • Age
  • Gender
  • Languages
  • Interests
  • Behaviors
  • Connections

Choosing the right audience is essential for a successful Facebook ads campaigns. You need laser-focused targeting.

For the age and gender category, look at the demographics of your top customers or the people you have email addresses for and target those age groups. The narrower the BETTER. For the Monthly1K course, we targeted 25-40 year-olds who are in the United States.

The other categories, Languages and Connections, I encourage you to leave alone in the beginning.

(Yes, I know the haters out there will want to optimize everything, but I’m trying to streamline the process so you can start investing in ads and learning immediately. Remember, 80% is better than 100% at first — we just want to get you to an ROI.)

For countries: Focus on ONE state / country to begin with. Bonus points if you’re able to focus on a city. Remember, target less than 10,000 people total. If your audience is broad, go more narrow geographically.

One of the most powerful targeting options available is ‘Interests’, this enables you to advertise to people within your target demographics based on their interests (activity on Facebook, Pages they like, and closely related topics).

When trying to figure out your first interest group to target I recommend a few options:

1. Take your 10 best customers and search their email address / name on Facebook

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-anton.jpg

Then go to their Likes by clicking ‘More’ on their profile and selecting ‘Likes’:

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-anton.png

Now, create a spreadsheet and list out all the Likes of each of your top 10 customers on Facebook. Focus only on the most relevant Likes to your business. For example:

https://okdork.com/wp-content/uploads/2014/03/okdork-facebookads-list.png

The goal is to find easy and effective ways you can target new customers. Look for 1-3 similar Likes across your top customers to get started.

2. Find your competitors' customer interests

Go to a competitors' Facebook Page and look at the people who like it. Click on their profiles and add them into your spreadsheet to find their common interests.

We did this the AppSumo competitor MacHeist a couple years ago as we were starting to grow AppSumo.

https://sites.google.com/site/deepbluesky298/adbuddy-review

https://www.linkedin.com/pulse/adbuddy-review-discount-smartest-ad-builder-yet-david-vu/

Go Back

Comment

Blog Search

Comments

There are currently no blog comments.