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Vidmonial Review - New PROVEN Video Generator App Triples Conversions

t’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials.

The Value of Video Testimonials

In order to fully understand the value of video testimonials, you must look at the two root words: video and testimonial. Video has quickly become the most effective content medium in Internet marketing. Whether it’s a product video, live streaming event, or testimonial, video engages users unlike any other alternative content form.

Then you look at the testimonial aspect. Testimonials – whether written, visual, or auditory – always hold great value with customers. When people make a purchase, they want social proof from unbiased sources. Testimonials provide just that.

So, it stands to reason, when you combine video with the traditional testimonial, that the result will produce high returns. Still not sold? Consider the following statistics as curated by Boast, a leader in professional video testimonial production.

  • 65 percent of your audience is inclined to visual learning.
  • Website visitors are 64 percent more likely to follow through with a conversion after watching a video.
  • Online shoppers are 63 percent more likely to purchase a product if it has reviews and ratings.
  • 90 percent of online shoppers say their buying decisions are influenced by online reviews.

This Vidmonial Review is just the tip of the proverbial iceberg. When you look at video testimonials in action, it’s clear that they provide high returns, no matter the industry.

4 Tips for Better Video Testimonials

The problem is that most businesses don’t know where to start with video testimonials. Sound familiar? Don’t worry – we’ve gathered some tips and best practices to push you in the right direction.

1. Contact Your Most Satisfied Customers

You should be very selective in who you choose for your customer testimonial videos. You don’t just want any customer to volunteer. Carefully identify the most satisfied customers you have and then set up some interviews to see if they’re interested in being featured.

For example, RoboVent, a leader in clean air delivery systems, did a fantastic job of choosing loyal customers Chris and John Geneva for this customer testimonial video. They are charismatic, enthusiastic, and genuinely satisfied. These are three things you need to look for in testimonial candidates.

2. Guide without Writing a Script

There’s a major difference between giving your customer free reign to say whatever they want and putting a script in front of them. You don’t want to do either. Ideally, you should give the customer a chance to speak from the heart, while guiding the direction of their story.

If you want a good example of what this looks like in practice, check out this I Am Second video testimonialwith best-selling author Eric Metaxas. You can tell that he isn’t reading a script, but it’s also obvious that there’s someone behind the camera directing the flow of conversation.

3. Keep it Brief

While the I Am Second video with Eric Metaxas is nearly 12-minutes long, that’s the exception to the rule. In most cases, you want to keep testimonials around two or three minutes (as in the RoboVent video). Anything longer and you’ll notice that viewers will lose focus and drop off. Anything shorter and you really don’t have time to get the message across.

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4. Choose Good Lighting and Backgrounds

The final tip is to make sure you use a good background and lighting. Generally speaking, there are two different strategies for shooting customer testimonials. One involves the splicing of scenes between the customer talking and images of the product in use. This is the approach RoboVent takes in their video. Then you have the style where the entire video features the customer talking, as in the I Am Second example.

Regardless of which approach you take, you need to make sure you’re using good lighting and backgrounds. Both of these examples do a good job of providing quality video, albeit in different styles. The last thing you want to do is film with a shoddy background or poor lighting.

Winning Customers with Video

There’s no question that video is one of the highest returning content formats in modern Internet marketing. And while there are many different types of video content, the customer testimonial is by far the most valuable. It gives your website visitors an authentic behind the scenes look at how your products and services work and how much value they afford customers, just like themselves.

As you pursue different video content marketing strategies, make sure you put video testimonials at the top of your list. By referencing some of the examples and tips mentioned in this article, you can give your content strategy the modern jolt it needs to be successful in 2016 and beyond.

I’ve said it before, and I’ll say it again, we live in a post-truth world, and all those “alternative facts” are having a negative impact on brands.

Enter the Solo Ads Traffic Review.

Perhaps the best way to demonstrate that all the nice things you say about your company are actually true, is to have someone else say them for you.

When a customer signs off on a testimonial, they’re putting their good name on the line for you.How To Use Testimonials

And, when a customer agrees to deliver their endorsement through video, they’re really going the extra mile to demonstrate not only their approval but, in many cases, their passion for what you do.

That’s why video testimonials are ranked as the most effective type of video content (51%), followed by tutorial videos (50%), and demo videos (49%). (Source: Ascend2)

HOW TO USE VIDEO TESTIMONIALS

A good testimonial video has everything you want in a video.

There’s typically a story to be had, some emotion (if you do it right), and a sense that you’re actually getting to the bottom of things.

IT ALL STARTS WITH STRATEGY

Like all your written or video content, your testimonial videos will be most effective if there’s some strategy behind them.

Among other questions, a good strategy should answer the following:

  • How many testimonials do I need? (Answer: it’s more than one.)
  • Which of my customers can offer the most compelling testimony?
  • How will I get those customers to agree to do a testimonial video for me?
  • What elements of their story will be seen as most compelling to prospective customers?
  • Where should these video testimonials reside, in order to be found by my target audience?

We’ll leave the first four questions to past and future blog posts. The subject of this post will be the last question: where do these testimonials go?

BOTTOM-OF-FUNNEL IS WHERE IT’S AT

https://i0.wp.com/thoughtcastmedia.tv/wp-content/uploads/2018/01/bottom-funnel-vert-transparent.png?resize=373%2C449&ssl=1Testimonial videos are bottom of funnel (BOFU) content.

That’s because the only people who typically bother watching video testimonials are people who are seriously considering making a purchase.

Why would a customer care about what other people think of a product, if they weren’t actually thinking of buying that same product?

But, once a customer does decide to purchase something, watching a video testimonials (or reading online reviews) suddenly becomes part of their due diligence, and customers will invest the time an attention required to feel good about their purchase.

(Because of this dynamic, we’ve had a lot of luck with longer testimonial videos for our clients, here at Thoughtcast Media, especially for more expensive technology purchases.)

So, where do your BOFU customers go on your website, prior to either actually buying something, or asking for pricing or additional information?

That’s where your video testimonials should go.

Video testimonials also work well on your “About Us” page, as a logical location for customers looking for them.

Be sure to provide links to them from form pages and other likely conversion locations.

(We recently added some actual testimonial video, not just links, directly to some key BOFU pages, and have been rewarded with the increased SEO value of those pages. Something to consider.)

VIDEO TESTIMONIALS MAKE GREAT SALES ENABLEMENT TOOLS

Your salespeople know (or should know) who on their list is considering a purchase. Video testimonials can be just the thing those salespeople need to get a customer to move forward.

When prospects “go silent” on you, the temptation is to think that they’ve moved on to one of your competitors or have decided to go with the dreaded “no decision at all” option.

The truth is, they often stop returning your calls because, after days, weeks, or months of discovery, they’re finally ready to buy something. They’re now doing their due diligence, before getting out their check books.

A video testimonial is the most crucial type of content a customer at this stage of the buying process should see.

Video testimonials help reassure customers that the decision to go with your company is the right one.

Of course, not all customers are created equal.

A large company is less likely to be reassured by a video testimonial from a small company than they are from another large company.

Similarly, a customer in a particular market sector will want to see testimonials from your other customers in that same sector.

So, if you serve a diverse customer base, you’ll need one or more testimonials from a representative sampling of the customers you serve. One testimonial video just isn’t going to cut it.

VIDEO TESTIMONIALS CAN WORK WITH SOCIAL MEDIA, TOO

https://i2.wp.com/thoughtcastmedia.tv/wp-content/uploads/2018/01/social-testimonials.jpg?resize=330%2C389&ssl=1Wait a minute! Didn’t you just say that testimonials are the perfect BOFU content?

Social media is typically considered TOFU (Top of Funnel) content. What’s the deal?

Here’s the deal.

If you can repurpose your longer testimonial videos into shorter snippets that can be quickly consumed on social media, you can create a PR opportunity that lets everyone know how extensive and important your customer base is.

This technique works best under the following conditions:

  • You have key accounts that people in your target market will easily recognize.
  • You are able to repurpose from your longer testimonials 15 to 30-second video snippets that feature your customers talking about industry issues and concerns.

If the three biggest companies in your target market have done testimonials for you, dropping their names on social media can be a PR win for you.

But, keep in mind that you’re now operating at the top of your funnel, and the same rules apply for who will be interested in sitting through a full two-minute video.

(Hint: we’re back to your BOFU customers.)

That’s why you want to repurpose snippets from your longer testimonials that address TOFU issues like problem definition and scope.

TOFU customers will likely be satisfied with 15 seconds of content from that end of the customer journey, while customers further down the funnel can always click through to see the full testimonial.

In closing, it’s important to keep in mind that the magic of the testimonial video lies in its ability to reassure customers that what you’ve said about your company, its products and services, is actually true.

For a customer contemplating a purchase, nothing works better.

Think hard about where customer at this point of the buying journey are most likely to be found. That’s where your customer testimonials will be most effective.

LOOKING FOR MORE CREATIVE WAYS TO INCORPORATE VIDEO INTO YOUR CONTENT MARKETING MIX?

Check out these 16 different types of marketing videos, and when to use themThis free guide outlines 16 powerful ways marketers are using video in every stage of the buyer’s journey, with a solution to nearly any marketing challenge.

 

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