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AZ Chief Review - Make Your Product Research Faster

When it comes to successful selling on Amazon, one of the most important places to invest a lot of time in is your product research.

The fact is, you’re research at this stage to find the right product ideas that sell well and generate a solid return can make or break your business.

And while we won’t be walking you through all the different research methods for finding and validating potential products…

…we will be sharing a method that can help you generate and evaluate a lot of product ideas all at once, and saving you a lot of time and frustration.

Why analyze proven sellers?

Well, outside of obvious reasons, if they are selling successfully and selling a lot of different products, there is a decent chance they’ve already done most of your product research for you.

This method involves locating successful Amazon sellers that produce and sell a lot of products on Amazon.

They’re easy to find, and with the help of ASINspector Pro, they’re now easy to analyze and “spy” on to help you quickly determine if you want to compete or not.

One quick way to find them is to start on the AZ Chief Review

research (1)

From there, pick a category that interests you and start checking out the best sellers. You may also want to drill down a bit further into the subcategories.

research (2)

Once you locate a category and some items you like, start looking at the company brands that are selling the items you’re looking at.

research (3)

If you click into a brand page, you’ll now see every other item they sell, and that’s where you can start to see how well they are doing.

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If they are a best seller with one product, there’s a good chance they may have really solid selling products in other categories too. If so, they’ve already done a lot of research for you, and they’re showing you what products are hot and selling well.

To know for sure, when you’re on their brand page, fire up ASINspector Pro and it will analyze all of their products for you.

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You’ll then know what products are selling, how many units they are estimated to be selling each month, along with their estimated revenue.

You now how several product ideas being handed to you on a silver platter, along with how successful each product is doing.

Make sure to keep track of each product that catches your attention, because you’ll then want to do deeper product research on the products that jump out to you.

And when you search for different products, do the same thing again…

…be sure to click through to the product brand pages of each one and let ASINspector Pro analyze each product.

You should start to see different products jumping out to you as prospects for your business.

Again, this is just a starting point for Juicing For Vitality Review

…but it’s one of the fastest ways to let other people’s hard work show you where the markets are and where people are spending their money, cutting down your research time and taking the guessing out of your product ideas.

Use the Marketing Channels Filter to Sell More Products Online

After you learn how to sell products online that have potential to yield a good profit, you have to think about your marketing strategy. Simply having good dropshipping ideas isn’t enough. You must have a plan for how you will sell these products as this is a crucial aspect of being successful in ecommerce.

Marketing effectively is the primary way that you will stand out from your competitors, and being familiar with the different marketing channels at your disposal is going to be invaluable to your business. To put it simply, different marketing channels are going to be most useful for different Google Trends products. Once you pick the product, you have to figure out which marketing channel will be best for it.

Advertising an $800 hoverboard on Facebook might not be the best idea, but you might succeed in advertising it on Google Adwords. A hoverboard is not a spontaneous purchase, in most cases people will Google it to learn more information about it including which stores are selling it.

I’ve spent many hours looking at how other people pick their marketing strategies and didn’t find anything that would meet my needs. I liked Rand from Moz’s tables representing the ROI, effort and cost of each marketing channel, but it seems to be outdated (published in 2009). There are also a lot of explicit guides and lists of all marketing channels, but none of them position marketing from an inventory standpoint.

So, I decided to do a product evaluation/marketing table myself. Its design is similar to the one from Moz’s blog but based on personal experience along with some thoughts and insights I’ve combed from the internet.

drop shipping ideas

There are dozens of other marketing channels out there, but I doubt that PR stunts, co-branding opportunities, or video marketing will be the right options for anyone just starting their business. However, you might want to consider affiliate marketing in the future, so it’s something to keep in mind.

Remember to examine your resources (time, money, knowledge), and then select one or two marketing channels that are feasible within your circumstances. Next, cross out all dropshipping ideas that don’t suit those channels.

Google Trends Products & Keyword Tools Filters

Google Trends Products and Keyword Tools are a must if you’re going to use Google Adwords as a marketing channel or if you’re just generally trying to boost organic traffic to your site. These help you helps you to see which products are currently trending. Also, you can check the demand of your product dropshipping ideas with these tools.

Keyword Tool

Take a look at your remaining product ideas. Enter each product name and variations into the Google Keywords Analysis tool. The system will then generate data about how competitive the keywords are, which will give you some indication of how much competition you might be up against in attempting to sell those products in your store. The more competitive the keyword, the pricier it will be to use it on Google Adwords.

Select ‘Keywords Ideas,’ and look at how many searches each Low Competition Keyword receives. Especially when just starting out, it’s good to pay special attention to these keywords because they will be more budget friendly, and you’ll be up against less competition when a person searches for that product on Google. 

Google Trends Products
Let’s say you could get all of that traffic and 2% of them would buy at your store. Would this demand be enough? The key is to find a sweet spot between substantial enough demand and minimal enough competition that your products will stand out from the crowd.

Google Trends Products

Go to trends.google.com and do the same exercise here. Enter each of your product ideas into the search and determine the trends of interest, based on search volume. Not only can you have a look at what is currently trending, you can also view data about the frequency of a given keyword search over time. Is the trend increasing or decreasing? Are there any patterns? Do you see any spikes? This information can be very useful in deciding whether it’s the right time to sell a given product. Google Trends can also help you to have a clearer understanding of customer behavior as you can view search data based on things like country or region.

How to Use These Tools to Decide What to Sell

In general, you should avoid product categories that have little or no search traffic (less than 500 monthly searches). If you are planning to grow organically, you should also dismiss all product ideas that have high competition according to the Google Keyword Analysis Tool. Essentially, you want to find the right balance between a search volume that’s not too competitive and but is still enough to indicate that there is demand for that product.

Determine What to Sell Online Using the Seasonality Filter

While it may be exciting to see that there is a spike in the Google Trends products search for an item you are looking to sell, exercise caution.

It could be that the product is in high demand simply because of the time of year. For instance, avoid seasonal Google Trends products like Christmas decorations. By focusing on seasonal items, you’re reducing your sales cycle. Most Christmas decoration sales take place in autumn and winter. These are likely some of the best dropshipping ideas for this time of year, but you’ll need core products in your store that will sell all year long. Take some time to think of dropshipping ideas for your store that aren’t seasonal. Do this by checking product seasonality trends on Google Trends as well.

Exercise Caution by Using the Copyrights Filter

Be careful when you’re sourcing branded products for your store. It isn’t always easy to find suppliers that sell copyrighted products. If you’re sourcing copyrighted products from little-known suppliers, there is a chance that you’ll be selling fake products. Items with logos and designs that are the same or even too similar to other brands can definitely lead to legal issues or at the very least tarnish the reputation of your business. Thus, you can never be too cautious when selecting items on these grounds. We suggest steering clear of anything resembling an existing brand and instead focus on building your own brand instead. This is more sustainable in the long run, and will result in creating a business you can be proud of.

The Competition Filter: the Final Consideration for What to Sell Online

At this point you’ve been able to refine your list based on proven strategies for doing so, and you’re now left with the last remaining dropshipping ideas. The last major filter to consider is competition. By crossing out the broad categories suggested above, you have already avoided competition against giant retailers like Amazon. Still, don’t think you’re the only one out there who has come up with the idea of selling niche products.

Evaluating your competition is an endless task, and there are many ways of going about it. One thing is for certain, though. You need to check whether the product you’re about to start advertising is already widespread among other websites.

Here’s a simple trick:

Google a product, and then try doing a product image search. Look at how many shops have similar items for sale. If you’re dropshipping, most store owners will likely have the same images. Find your competitors. Then, check their pricing strategy, popularity/traffic (on sites like Alexa.org or SpyFu.com), and which marketing channels they are using. Cross out all product ideas that already have huge competition.

How to Find Products to Sell Online: Conclusion

As an ecommerce entrepreneur, you need a clear product selection process in place  to in order to figure out which items actually have profit potential for your business. People often pick dropshipping ideas on a whim, rather than through careful consideration, which wastes a lot of time and effort. Use the filters laid out here to narrow down your list and figure out what products to sell. Take the time to properly research the best dropshipping ideas for your ecommerce store, and test them out.

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